Recognised for creativity and effective promotion
Creativity, bold communication, and an unconventional approach to promotion are at the heart of our daily work. The Promotion Department at the PK Krakow University of Technology creates campaigns that combine modern marketing tools with the character and values of our university. Our efforts are recognised and commended in national industry competitions, confirming that effective university promotion can inspire, engage and stand out from the crowd.
Every award is a source of pride for us, but above all it confirms that it is worth seeking out new ideas, experimenting with forms of communication, and telling the story of the PK Krakow University of Technology in a way that resonates with its community and prospective students.
Our awards
2026
A double honour in the Genius Universitatis competition
During the 13th edition of the nationwide Genius Universitatis competition, organised by the ‘Perspektywy’ Educational Foundation, the PK Krakow University of Technology won two awards, whilst a further two projects were nominated.
- Second place in the ‘Social Media Campaign’ category – for ‘The PK KUT Filter on TikTok’, an interactive project which, in a light-hearted and engaging way, showcases the diversity of interests and lifestyles among students at the Kraków University of Technology. The video demonstrating how the filter works has been viewed over 120,000 times on TikTok.
- Genius Hero – I Prize for Anna Chmura, Head of the Promotion Department at the PK Krakow University of Technology. The award was granted in recognition of her work towards developing a modern and cohesive promotional strategy for the university, strengthening its visual identity, and coordinating image-building projects, including the celebrations marking the 80th anniversary of the PK KUT.
Two projects were also nominated: a press advert promoting the university and ‘Wróżka Polibuszka’ – an original psychological recruitment test developed in collaboration with Euvic Media and published on the NOIZZ.pl website.
2025
Award for a press advertisement
The PK Krakow University of Technology has won an award in the Genius Universitatis competition for its press advert. This recognition is for well-thought-out marketing communication that helps to build the university’s profile and supports its recruitment efforts.
2022
Award for a social media campaign
The Genius Universitatis competition recognised the project ‘A Day in the Life of a PK KUT Student’ – a logic game which, in an engaging way, gave prospective students an insight into everyday student life and allowed them to get to know the university from a less formal perspective.
2015
Honourable mention in the ‘University Fanpage’ category
As early as 2015, the PK Krakow University of Technology’s social media activities were recognised by the judging panel of the Genius Universitatis competition. The honour in the ‘University Fanpage’ category confirmed the importance of social media communication in building relationships with the public.
Behind every award is a team
Behind these award-winning projects lie the ideas, collaboration and commitment of the entire Promotion Department team. This is the result of our daily work on communication, image and brand recognition for the PK Krakow University of Technology – from recruitment campaigns and social media activities to anniversary projects and initiatives that strengthen ties with the university community.
We would like to thank everyone who contributes to these activities and helps us show that the PK KUT is a place full of passion, ideas and people who can look to the future.
Photos: Anita Kot / Perspektywy
