{"id":15453,"date":"2026-11-05T11:04:38","date_gmt":"2026-11-05T10:04:38","guid":{"rendered":"https:\/\/pk.edu.pl\/?page_id=15453"},"modified":"2026-11-04T11:01:07","modified_gmt":"2026-11-04T10:01:07","slug":"rules-for-the-use-of-the-pk-krakow-university-of-technology-logo","status":"publish","type":"page","link":"https:\/\/pk.edu.pl\/en\/cooperation\/brand-and-promotion\/rules-for-the-use-of-the-pk-krakow-university-of-technology-logo\/","title":{"rendered":"Rules for the Use of&nbsp;the PK&nbsp;Krakow University of&nbsp;Technology Logo"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-043fa06f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p class=\"wp-block-paragraph\">The logo of&nbsp;the PK&nbsp;Krakow University of&nbsp;Technology is&nbsp;an&nbsp;important element of&nbsp;the university&#8217;s&nbsp;visual identity. The emblem refers to&nbsp;its historical origins \u2013 combining the motif of&nbsp;a&nbsp;fragment of&nbsp;a&nbsp;fortified building with the letters P&nbsp;and K. Since 1998, it&nbsp;has been legally protected and registered with the Patent Office of&nbsp;the Republic of&nbsp;Poland (Protection Right No. 134537).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-uagb-image uagb-block-fdb7494e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/pk.edu.pl\/wp-content\/uploads\/2026\/09\/PK_SYGNET_RGB.webp\" alt=\"\" class=\"uag-image-5278\" width=\"426\" height=\"426\" title=\"PK_SYGNET_RGB\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-f6c24de4 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\"><strong>Who can use the PK&nbsp;KUT logo?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">Organizational units of&nbsp;the PK&nbsp;Krakow University of&nbsp;Technology, its employees, the Student Government, the Doctoral Student Government, as&nbsp;well as&nbsp;student organizations and research clubs operating at&nbsp;the university, are authorized to&nbsp;use the emblem in&nbsp;accordance with the rules specified in&nbsp;the Visual Identity Book.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">The logo may be&nbsp;used exclusively for official purposes related to&nbsp;the activities of&nbsp;the Cracow University of&nbsp;Technology or&nbsp;activities within student and doctoral student governments and organizations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When is&nbsp;consent required?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">Using the logo for other purposes requires the consent of&nbsp;the PK&nbsp;KUT Rector or&nbsp;their authorized representative \u2013 the Head of&nbsp;the Promotion Department. Consent is&nbsp;also necessary when the emblem is&nbsp;used by&nbsp;individuals or&nbsp;entities outside the university.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is&nbsp;not allowed?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&nbsp;is&nbsp;forbidden to&nbsp;use the logo for private, commercial, or&nbsp;non-statutory activities of&nbsp;CUT. It&nbsp;is&nbsp;also forbidden to&nbsp;place the emblem in&nbsp;materials containing vulgar, offensive, obscene, hate-inciting content, content that violates religious feelings, or&nbsp;otherwise harms the good name of&nbsp;the PK&nbsp;Krakow University of&nbsp;Technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every user of&nbsp;the logo is&nbsp;obliged to&nbsp;comply with the rules specified in&nbsp;the PK&nbsp;KUT Visual Identity Book. This ensures that the university&#8217;s&nbsp;emblem maintains a&nbsp;consistent character and is&nbsp;used with respect for its image and reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Need help or&nbsp;consultation?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For matters concerning logo usage, approval, consultations, and graphic support, please contact the Promotion Department by&nbsp;writing to: <a href=\"mailto:logo@pk.edu.pl\"><strong>logo@pk.edu.pl<\/strong><\/a>.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The logo of&nbsp;the PK&nbsp;Krakow University of&nbsp;Technology is&nbsp;an&nbsp;important element of&nbsp;the university&#8217;s&nbsp;visual identity. The emblem refers to&nbsp;its historical origins \u2013 combining the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4761,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15453","page","type-page","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"jskowronska","author_link":"https:\/\/pk.edu.pl\/en\/author\/jskowronska\/"},"uagb_comment_info":0,"uagb_excerpt":"The logo of&nbsp;the PK&nbsp;Krakow University of&nbsp;Technology is&nbsp;an&nbsp;important element of&nbsp;the university&#8217;s&nbsp;visual identity. The emblem refers to&nbsp;its historical origins \u2013 combining the [&hellip;]","_links":{"self":[{"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/pages\/15453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/comments?post=15453"}],"version-history":[{"count":4,"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/pages\/15453\/revisions"}],"predecessor-version":[{"id":15517,"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/pages\/15453\/revisions\/15517"}],"up":[{"embeddable":true,"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/pages\/4761"}],"wp:attachment":[{"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/media?parent=15453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}