{"id":15435,"date":"2026-11-05T11:02:02","date_gmt":"2026-11-05T10:02:02","guid":{"rendered":"https:\/\/pk.edu.pl\/?page_id=15435"},"modified":"2026-11-04T11:12:37","modified_gmt":"2026-11-04T10:12:37","slug":"editorial-guidelines","status":"publish","type":"page","link":"https:\/\/pk.edu.pl\/en\/cooperation\/brand-and-promotion\/editorial-guidelines\/","title":{"rendered":"Editorial Guidelines"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-83e3f2f6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p class=\"wp-block-paragraph\">The Promotion Department administers PK&nbsp;Krakow University of&nbsp;Technology&#8217;s&nbsp;social media profiles: on <a href=\"https:\/\/www.facebook.com\/UniversityOfTechnologyInKrakow\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"http:\/\/instagram.com\/politechnika_krakowska\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\/@politechnika_krakowska\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>, <a href=\"http:\/\/www.youtube.com\/user\/PolitechnikaKrakow\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, <a href=\"https:\/\/www.linkedin.com\/school\/politechnika-krakowska-pk\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/4j3RI8DyCbMM30vLAvUleg\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, and the <a href=\"https:\/\/www.flickr.com\/photos\/156112294@N07\/albums\" target=\"_blank\" rel=\"noopener\">Photo Gallery<\/a>, as&nbsp;well as&nbsp;the TV&nbsp;Information System. In&nbsp;addition to&nbsp;managing content, we&nbsp;also respond to&nbsp;messages from internet users, build relationships, and monitor content related to&nbsp;our university that appears on&nbsp;other profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&nbsp;also run the PK&nbsp;Main Website. As&nbsp;part of&nbsp;this work, we&nbsp;gather materials and create content for the &#8220;News&#8221; section, post job announcements and information about public procurement (sent in&nbsp;by&nbsp;university units), update the events calendar, publish information about conferences, update content in&nbsp;various tabs and sections, and create and publish graphics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If&nbsp;you would like to&nbsp;help create content that appears on&nbsp;our websites, please review the guidelines below.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-00cdeb95 wp-block-group-is-layout-flex\"><div class=\"pkfc-card pkfc-card--no-flip\">\n\t\t<a class=\"pkfc-card__inner\" href=\"https:\/\/pk.edu.pl\/en\/publication-guidelines\/\">\t\t\t<div class=\"pkfc-card__face pkfc-card__face--front\" style=\"background-color:#ab218e;color:#ffffff;\">\n\t\t\t\t\t\t\t\t\t<span class=\"pkfc-card__arrow\" aria-hidden=\"true\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path d=\"M5 17L17 5M8 5h9v9\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\t\t\t\t\t\t\t\t<div class=\"pkfc-card__text\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"pkfc-card__label\">Guidelines<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pkfc-card__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"pkfc-card__title\">Publications on&nbsp;the main website<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t<\/div>\n\n<div class=\"pkfc-card pkfc-card--no-flip\">\n\t\t<a class=\"pkfc-card__inner\" href=\"https:\/\/pk.edu.pl\/en\/social-media-publication\/\">\t\t\t<div class=\"pkfc-card__face pkfc-card__face--front\" style=\"background-color:#00aeef;color:#ffffff;\">\n\t\t\t\t\t\t\t\t\t<span class=\"pkfc-card__arrow\" aria-hidden=\"true\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path d=\"M5 17L17 5M8 5h9v9\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\t\t\t\t\t\t\t\t<div class=\"pkfc-card__text\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"pkfc-card__label\">Guidelines<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pkfc-card__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"pkfc-card__title\">Publications on&nbsp;social media<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t<\/div>\n\n<div class=\"pkfc-card pkfc-card--no-flip\">\n\t\t<a class=\"pkfc-card__inner\" href=\"https:\/\/pk.edu.pl\/en\/screen-information-system\/?preview=true\">\t\t\t<div class=\"pkfc-card__face pkfc-card__face--front\" style=\"background-color:#6da54b;color:#ffffff;\">\n\t\t\t\t\t\t\t\t\t<span class=\"pkfc-card__arrow\" aria-hidden=\"true\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path d=\"M5 17L17 5M8 5h9v9\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\t\t\t\t\t\t\t\t<div class=\"pkfc-card__text\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"pkfc-card__label\">Guidelines<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pkfc-card__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"pkfc-card__title\">Screen Information System<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t<\/div>\n\n<div class=\"pkfc-card pkfc-card--no-flip\">\n\t\t<a class=\"pkfc-card__inner\" href=\"https:\/\/pk.edu.pl\/en\/rules-for-the-use-of-the-pk-krakow-university-of-technology-logo\/\">\t\t\t<div class=\"pkfc-card__face pkfc-card__face--front\" style=\"background-color:#d36b34;color:#ffffff;\">\n\t\t\t\t\t\t\t\t\t<span class=\"pkfc-card__arrow\" aria-hidden=\"true\"><svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path d=\"M5 17L17 5M8 5h9v9\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\t\t\t\t\t\t\t\t<div class=\"pkfc-card__text\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"pkfc-card__label\">Guidelines<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pkfc-card__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"pkfc-card__title\">Use of&nbsp;the PK&nbsp;Logo<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Promotion Department administers PK&nbsp;Krakow University of&nbsp;Technology&#8217;s&nbsp;social media profiles: on&nbsp;Facebook, Instagram, TikTok, YouTube, LinkedIn, Spotify, and the Photo Gallery, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4761,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15435","page","type-page","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"jskowronska","author_link":"https:\/\/pk.edu.pl\/en\/author\/jskowronska\/"},"uagb_comment_info":0,"uagb_excerpt":"The Promotion Department administers PK&nbsp;Krakow University of&nbsp;Technology&#8217;s&nbsp;social media profiles: on Facebook, Instagram, TikTok, YouTube, LinkedIn, Spotify, and the Photo Gallery, [&hellip;]","_links":{"self":[{"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/pages\/15435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/comments?post=15435"}],"version-history":[{"count":11,"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/pages\/15435\/revisions"}],"predecessor-version":[{"id":15519,"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/pages\/15435\/revisions\/15519"}],"up":[{"embeddable":true,"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/pages\/4761"}],"wp:attachment":[{"href":"https:\/\/pk.edu.pl\/en\/wp-json\/wp\/v2\/media?parent=15435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}